How to Lose a Guy in 10 Days (2003)
Genre: Comedy / Romance (more)
Tagline: One of them is lying. So is the other.
Plot Outline: Benjamin Barry (McConaughey) is an advertising executive and ladies’ man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson (Hudson) covers the „How To“ beat for „Composure“ magazine and is assigned to write an article on „How to Lose a Guy in 10 days.“ A curious thing happened after the press screening of „How to Lose a Guy in 10 Days“ — I talked to several young women from the audience who described the movie as „cute“ and „fun.“ But every single guy I spoke with had the same reaction I did: They thought this so-called romantic comedy was nothing short of absolute torture.
Could Hollywood have inadvertently stumbled upon the definitive, gender-dividing, no-middle-ground chick flick?
There’s no question that the picture’s target audience is female. Its heroine is a sparky columnist for a Cosmo-like magazine (played by Kate Hudson) who accepts an assignment to catch herself some handsome rube, then deliberately drive him away within 10 days by committing „all the classic dating mistakes.“
Her plan includes — just for example — calling him „my boyfriend“ on a second date, accusing him of flirting with waitresses, asking him if he thinks she’s fat, giving him (and parts of his body) cutesy-poo nicknames and saying them in a baby voice, calling 10 times a day, taking over his medicine cabinet with feminine products, buying him a plant as a symbol of the „relationship,“ leaving copies of Bride Magazine at his house, befriending his mom without his knowledge, talking about how cute „our kids“ will be, and saying „I love you“ too soon, then shushing him, explaining that she knows in her heart how he feels.
Perhaps if you’re female, that last paragraph earned a knowing laugh. If you’re male, it likely made your break out in a cold sweat. But here’s the inherent problem: Even though Hudson’s insecure, obsessive neuroticism is only an act put on to complete her assignment, in the process she becomes excruciatingly, agonizingly, insufferably irritating for 95 percent of the movie.
The „How to Lose a Guy“ gimmick is that her chump, an advertising agent played by Matthew McConaughey, has oh-so-coincidentally just made a bet, in order to land a big account, that he can make any woman fall in love with him in — you guessed it — 10 days.