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Nowadays advertising plays an important part in our everyday life. Ads are widely used to stimulate demand and create an image of product, an image of company. There are a lot of kinds of ads such as ads on television, in newspapers, on the radio or in the streets. In my opinion, television is a main reason of the evolution of ad. TV commercials have a huge impact on our culture and lifestyle. So now I will talk a little bit about TV commercials, about their advantages and disadvantages.

Everyday, when we are watching an interesting program on television, we face with TV commercials. It’s aim is to make more active consumers who are able to maintain companies by buying each products. First of all, companies pay big money that ads will be shown on TV. This is why only large companies such as “Coca-Cola” or “Adidas” are able to pay for their ads. In addition to that TV commercials always give a lot of positive information about the goods advertised. Person, who have ever seen this type of ads, always want to try this product because TV commercials make him positive impression of a brand through the image they use. The adverts of cigarettes are a good example of this. They often show a picture of the wide spaces or prairies. In fact, they symbolizes an adventure, freedom which cause an interest to the young people. However there is one hidden hook: people forget about the health risk!

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