Kompanijos kūrimas
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Kompanijos kūrimas



Introduction………………………………………………………… 3

Part 1. Logos and slogans…………………………………………… 4

Part 2 Company Profile………………………………………………. 6

Part 3 Recruitment…………………………………………………………….. 12

Part 4 Company structures………………………………………………………… 13

Part 5 Orgamizational chart……………………………………………………. 15

Part 6 Organizational types………………………………………………………. 19

Part 7Marketing……………………………………………………………….. 23

Part 8 Outdoor advertising………………………………………………………… 22

Part 9 Processes…………………………………………………………………… 27

Part 10 Graphs, charts……………………………………………………………… 30

Part 11. Financial documents……………………………………………………… 34

References………………………………………………………….. 39



Introduction

This teaching aid is compiled for students studying business organization and management. In this material the students will find the basic information about the companies that are being created. The aim of the material is to provide the students with knowledge both in business English to create similar problems in founding the company that the sdudents will face in the actual business environment. The material is divided into separate parts in which they will find the examples of a certain stage of creating or describing a company and according to the given examples they should do self-study tasks and at the end of each unit. There is a variety of real-life example companies that have achieved success by correctly applying management concepts described in this teaching aid. The students will also learn the basic techniques of creating a company’s logo, slogan, marketing and advertising a certain product.

Special attention in this material is paid to the analyzing and evaluating financial results of companies as this information about the company’s peformance is of utmost importance when managerial decisions are to be made. Accounting provides an easily learned method for systematically recording and evaluating business activities. This is, perhaps, the most fundamental reason for business managers and students to familiarize themselves with the accounting discipline.

Part 1. Logos and slogans

Activit y 1.Match each slogan with its logo.




Coca-Cola

Kodak 1. Rely on the tiger

2. King of beers

3. We bring good things to light

4. The eyes of __

5. Just do it!

6. You asked for it; you got it _

7. The uncola

8. When you care enough to send the very best at____

9. Don’t leave home without it!

10. What you want is what you get at

11. Fly the friendly skies

12. Your true colors

13. It’s the real thing

14. The nation’s innkeeper TOYOTA

UNITED AIRLINES

HALLMARK

McDonald’s

MINOLTA

Holliday Inn

Activity1. Match the slogans with the company names.

1. You are holding at 10 000 feet. And suddenly the city disappears a) Cracker Barrel

2. Even on the top of the Everest it continues to run in an excellent condition b) British Airways

3. It’s wrought from pure silver and writes like a pure silk c) Parker

4. We are so proud of its fine flavour d) Rolex

5. We’ve gone to the end of the earth to help you to survive a trip to the market

e) KODAK

6. It’s you’ve always wanted – a living room with the air bag

f) Good-year

7. Preserve your world g) Ford

Part 2 Company Profile

Activity 1. Work in pairs. Look at the following two passages about two companies, of the headlines goes with which passage.

Planning and Building since 1849

Pioneering Tomorrow’s Electronics

Phillip Holzmann AG has grown from a family into a highly reputable, major international concern. In 1949 a company was established in Spredlingen, near Frankfurt, by Johann Philipp Holznann, primarily for railroad construction. Over the years, the company diversified its activities to all areas of building and civil engineering. As early as 1882, the company completed its first large foreign order – the main railway station in Amsterdam. This proved the starting-point for commissions from all over the world, including the construction of the Anatolian and Baghdad Railroads, and other major rail links in East Africa. Subsidiaries set up by Holzmann in South America have built power stations, underground rail systems, municipal drainage schemes, bridges and large buildings. These companies operated in Argentina, Brazil, Chile, Colombia, Peru and Uruguay. In 1917 Philipp Holzmann Aktiengesellschaft was founded, the same share-issuing corporation which exists today. During the Second World War, Holzmann lost a relatively large proportion of its business premises, operating facilities and construction machinery, as well as its foreign assets. Through great effort, foreign business was restarted by 1950. Since then some impressive construction projects have been carried out, particularly in the Middle East and Africa. These provide ample evidence of the company’s capabilities in all areas of construction work, Through
the J.A. Jones Construction Company of Charlotte, USA, and Lockwood Greene Engineers Inc. of Spartanburg, USA, Holzmann is once again well represented on the American continent.

Philipp Holzmann AG is today one of the largest German industrial concerns and one of the elite group of leading international construction New ideas are an old tradition at Siemens. The company that grew out of the original Siemens & Halske is today a highly innovative leader in the world electrical and electronics mar¬ket. Composed of Siemens AG and an array of domestic and foreign sub¬sidiaries, the contemporary Siemens organization continues to set mile¬stones on the road of progress. Siemens maintains its own produc¬tion facilities in 35 countries and operates a worldwide sales network. With more than 300,000 employees, it is one of the largest companies in the world electrical/electronics industry, having recorded annual sales of DM 54 billion in the 1986/87 fiscal year. Reliable and farsighted management is united with the youthful dynamism and zest for innovation that typify the company.

Activity 2. Find words in the text which mean:

a) start to produce a range of different products or sevices.

b) the building, etc. that the company uses.

c) the company that is owned and controlled by other company .

d) eager interest and enjoyment.

Activity 3. Correct the sentences if they are wrong:

1. Phillip Holzmann AG was established primarily for bridge construction.

2. Subsidiaries set up by Holzmann in South America have built power stations, underground rail systems.

3. During the Second World War, Holzmann lost a comparatively large proportion of its business premises,

4. Through great effort, foreign business was restarted by 1960.

5. Philipp Holzmann AG is today one of the largest American industrial concerns.

Activity 4. Complete the missing information.

1. a) The company was established in Spredlingen, near Frankfurt, by Johann PhilippHolznann

2. 1882 b)

3. 1917 c)

4. d) Through great effort, foreign business was restarted

Activity 5. Complete the following sentences:

1. Over the years, the company diversified its activities to all areas of …………………………………

2. Subsidiaries set up by Holzmann in South America have buil………………………………………

3. The company that grew out of the original Siemens & Halske is today ……………………………

4. Siemens maintains its own produc¬tion facilities in.……………………….

SONY

Activity 6. Read the text and fill in the missing information into the gaps.

SONY KK has its headquarters in___________1 The company was set up in 1946 by two men: _________2 and _______________3. Their aim was to apply new technology developed during World War II to consumer electronics. Start-up capital was provided by Morita’s father. The company’s original name was _________________4 but later it was changed to Sony. One of the early products was an electrically heated cushion but the first major product which Sony brought to market was an audio tape recorder in 19 _.5 At that time the company headquarters were in a garage. For the prototype Morita Akio had to______________________6 by hand.

In 1963 Sony opened an overseas sales division to sell to the USA. In the 1970s they began to sell _______________________ 7products in Japan,

and later opened a US factory in San Diego, California.

The company has always been a pioneer in its field. They revolutionised the TV market with the first commercial transistorised television set in 19 _____8, and then introduced

a new simplified picture tube in 1969. But Sony’s most famous product is ___________________9 ,

introduced in 1979. When it was introduced Akio Morita said, ‘____________________________________________________________ .10 After 2 years on the market total sales were 1,500,000 units. In 1986 the word ‘Walkman’ appeared as a word in _______________________ .11 Sony is now also a giant in the world of entertainment: in 1991 the company bought the CBS music company.SONY KK has its headquarters in Tokyo. The company was set up in 19 ____12 by two men: Morita Akio and Ibuka Masaru. Their aim was to apply new technology developed during World War II to consumer electronics. Start-up capital was provided by ____________________________ .13

The company’s original name was Tokyo Telecommunications Engineering Corporation but later it was changed to changed to Sony.

One of the early products was an electrically heated cushion, but the first major product which Sony brought to market was _________________________14 in 1950. At that time company headquarters were in __________________ 15 For the prototype. Morita Akio had to make the magnetic tape by hand.

In 1963 Sony opened __________________________16 to sell to the USA

In the 1970s they began to sell American-made products in Japan, and later opened a US factory in_____________17

The company has always been a pioneer in its field. They revolutionised the TV market with the first commercial transistorised television set in 196O, and then introduced a new simplified picture tube in 19_______18 But Sony’s most famous product is the Walkman, introduced in_______________19When it was introduced Akio Morita said, ‘If it doesn’t sell well, I’ll resign as chairman. After 2 years on the market total sales were ______20 units. In
the word ‘Walkman’ appealed as a word in the Oxford English Dictionary .

Sony is now also a giant in the world of entertainment: in 1991 the company bought ________________21 company

Activity 7. Fill in the table with the missing information:

1. a) The company was set up.

2. 1950 b)

3. 1963 c)

4. 1970 d)

5. e) The word ‘Walkman’ appealed as a word in the Oxford English Dictionary

Activity 8. Match the words with the definitions:

1. total a) the central building of the company

2. simplify b) beginning

3. pioneer c) complete

4. start-up d) to be the first to do something

5. headdquarters e) make something less complicated

Activity 9. Complete the following company profile with either the present perfect or past simple tense of the verbs in brackets. You should pay particular attention to irregular verbs and to the position of adverbs.

COLGATE-PALMOLIVE

William Colgate 1……………………. (found) the Colgate Company in 1806 as a starch, soap and candle Business in New York City. For the first one hundred years, the company2 :……………. (do) all its business in the United States. However, in the early 1900s. he company3 ………………… (begin) an aggressive expansion programme that4………………….. (lead) to the establishment of Colgate operations in countries throughout Europe. Latin America and the Far East. Recently it5………………………… (set up) operations in ‘Turkey, Pakistan. Saudi Arabia, Eastern Europe and China. Colgate-Palmolive6…………………… (become) a truly

global consumer products company, worth $6.6 billion and selling in more than 160 countries.

Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care, Pet Nutrition and Health Care. In the area of Oral Care Colgate-Palmolive is the world leader in toothpaste. Since 1980, the company7……………….. (increase) its share of this market by more than 12% to over 40% today. Oral care revenues 8 ……………….. (grow) significantly in recent years and in 1991 they9………………….: (exceed) $1.3 billion. As a result of the company’s heavy investment in research and technology, it10………………………….. (develop) many successful toothpastes, rinses and toothbrushes. To strengthen its presence in professional products Colgate-Palmolive 11……………. (buy) the Ora Pharm



Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990. For many years, the company12……………… (have) a strong dental education programme in schools throughout the world and13………….(maintain) the international dental community. Recently Colgate-Palmolive 14………………………(enlarge) its school education programmes to cover rural areas as well as townships in developing countries. For the last three years, the company of the International Dental Congress, the world’s largest and most prestigious dental meeting.

The company 15…………………………….. (always pay) close attention to the environment. It16………………… (already make) great progress in the use of recyclable bottles and packaging materials. In 1990 the American Council

on EconomicPriorities17 ………………………. (choose) Colgate-Palmolive as one of the four most socially responsible companies in the United States.

Activity 10. Answer the following questions:

1. Who and when founded the company?

2. Where did the company operate?

3. When did the company started its expansion?

4. What are the main sectors of Colgate-Palmolive business?

5. What kind of business is Colgate-Palmolive the world leader in?

6. How did Colgate-Palmolive strengthen its presence in professional products.

Activity 11. Match the dates with the activities of the company:

1. 1806 a)

2. 1900 b)

3. c) Oral care revenues exceeded $I.3 billion

4. d) To strengthen its presence in professional products. Colgate-Palmolive bought the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA.

Activity 12. Write your own company profile. Describe general points such as the founder, founding date, location, number of branches or subsidiaries, number of employees, etc.

Part 3 Recruitment

KEY VOCABULARY

When a company needs to recruit or employ new people, it may decide to advertise the job or position in the appointments page of a newspaper. People who are interested can then apply for the job by sending in a letter of application and curriculum vitae containing details of their education and experience. The company will then draw up a shortlist of candidates, who are invited to attend an interview.

.

MEDICAL DESK EDITOR

Science graduate required to work on

medical journal.

Editorial experience

desirable but not

essential as full

training given.

Excellent prospects. Subsidised staff

canteen.

Apply in writing to

Jonathan Shepherd,

Editorial Director,

Williams & Faulkner Ltd.,

18 Marry at Rd.

London SW19,

We are a leading firm of Chartered Accountants and are presently seeking a

HUMAN RESOURCES MANAGER

The successful candidate will be educated to degree level with IPM qualifications and a minimum ol 3 years’ experience, Responsibilities will include: « developing policies and procedures

• advising on aspects of employment
law

• co-ordinating training programmes

• recruitment selection

In return we offer a competitive salary and generous benefits including a non-contributory pension, 25 days’ holiday, private health insurance, and relocation assistance where appropriate.

Apply with CV and covering letter to: Sally Fraser, Director of Human Resources, Brooks Thornton & Co., Norfolk House, 153 Aldwych, London WC2B 4JY,

OPERATIONS OFFICER

International children’s charily with headquarters m New York and offices throughout the world his an opening for an operations officer lo fill a position in Mali The successful candidate will he responsible for all aspects of the management of (his office. He or she should possess an advanced university degree in business administration or a related qualification and should have at least five years“ experience in office management at international level. Fluency in English and French is essential. Willingness to travel and live and work under difficult conditions. Benefits include a competitive international salary and overseas allowances.

Please write your CV and stating current salary to: Box number RL 147, The Guardian, 164 PManchester MAO 2RKSENIOR PRODUCTION MANAGER

Electronic and Optical Equipment

You are a qualified engineer with several years’ experience of computer assisted technology and design. Your proven managerial skills and commitment to quality will enable this expanding company to reach its full potential. Excellent salary plus sales-related bonus and company car.

Please write with full CV to: John Hart, Redwood Marshall, Thorpe Industrial Estate, Crab tree Rd,

Feltham TW14.

CUSTOMER

SERVICES

ASSISTANT

Are you highly efficient with good communication and inter-personal skills? We are a leading manufacturer of video and audio equipment, and are looking for someone special with good administra¬tive and secretarial abilities to join our very busy Customer ServicesDepart¬ment. Salary dependent on age and experience.

Apply to: Brenda Howarth, Spectro(UK)Ltd., 1S Rothesay Tar-race, Edinburgh EH3 7SE.

Activity 1. Read the following advertisements and according to these examples create your own advertisement for your company.

Part 4 Company structures

Activity 1. Look at the organisation chart for Cooper France. Where should the following labels appear?

General manager sales manager sales representative

sales secretary agent

Activity 2. Read the passage and complete the chart to show the positions that Jean Lemadon and his collegues occupy?

My name’s Jean Lamadon, and I’m one of the two sales managers here at Cooper France. Cooper is an International group based in America, which among other things, produces tools and equipment for the professional and consumer markets. The group has subsidiaries in several European countries.

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